Plan · Find · Enrich · Reach

From cold list to first reply,in one workspace.

Find the buyers who already follow your rivals and reach them by email and on LinkedIn. Do it yourself, or tell Fynn and he sets it up.

500 free credits · No credit card · Cancel anytime

The data

FUNEL knows everything about who you sell to.

The details that make an opening line personal, for people, companies and local businesses.

The whole person, not just a name and a title.

Add a full profile to any row, so every opening line can be about them.

Work history
Education
Skills and languages
Recommendations
Who and what they follow
Posts and who engaged
Verified work email

Priya Shah

VP of Sales at Helix Robotics · Boston

Example

Experience

VP of Sales · Helix Robotics2023 to now
Head of Sales · Lumen Analytics2019 to 2023

Education

MBA, Westbridge Business School

Follows

+26 companies

Recommendation

“Priya grew our sales team from 3 to 40 and still knew every deal.”

Jordan Avery · CEO, Helix Robotics

One line from your plan to your first reply.

Run each step yourself.

Step 1 · Plan

Start with a plan from Fynn.

Add your website. FUNEL studies your business, and Fynn turns it into the lead plays to run first.

First study is free
Names your rivals
You approve every paid step

Or use Claude, ChatGPT or Cursor

Fynn · your AI strategist

Example

We sell sales analytics to B2B SaaS teams. Our site is contoso.com

I studied contoso.com. You sell to revenue leaders at SaaS companies, and you compete with Northwind Labs and Fabrikam Cloud. Here is where I would start:

1People who follow Northwind Labs or Fabrikam Cloud4,815 peopleWarmBuild
2Heads of Sales at SaaS companies, 50 to 500 people12,340 peopleBuild
3Sales leaders who started a new role this quarter1,120 peopleNew in roleBuild

Each build shows its price before anything runs.

Step 2 · Define

Describe your ideal customer once.

Save who you sell to once, then build any list from it in one click.

Titles, industry, size, place
Reused on every list
Live count before you pull

My ICPs

Example

Sales leaders, B2B SaaSPeople

Saved once, reused on any list

Title Head of Sales, VP of SalesIndustry SoftwareCompany size 51 to 500Location United States

12,340match right now

Build a list

Reused in New lists Weekly watch Fynn

Step 3 · Find

Start with buyers who already know your market.

People who follow your rivals, engage with their posts or used to work there already care about your problem.

Followers of any company
Who engaged with posts
Past and present staff

Your rivals' audience

Example

Follow Northwind Labs12,400 people12,400 people
Follow Fabrikam Cloud8,900 people8,900 people
Engaged with Northwind Labs posts3,210 people3,210 people
Used to work at Northwind Labs2,150 people2,150 people

Warm leads

Example

1,284 people

They follow a rival, engage with it, or used to work there, and they match your ICP.

Step 4 · Enrich

Fill in what you need to know.

Add verified emails, work history, recent posts or an AI column you write in plain words.

Emails verified first
Paid only when found
One row or ten thousand

Enriching 1,284 rows

Example

PersonWork email

Jordan AveryLumen Analyticsjordan@lumen-analyt… Verified

Priya ShahHelix Roboticsp.shah@helixrobot… Verified

Marcus ChenOrbit HealthFinding…marcus@orbithealth… Verified

Every value shows when it was last checked

Step 5 · Reach

Reach them by email and on LinkedIn.

Email sequences from your own mailbox and LinkedIn sequences from your own account. Both stop when someone replies.

Branches on what they did
Reuse any sequence
Replies sorted, drafts ready

One list, two channels

Example

Email sequence

Hi {{first_name}}Day 1, from your own mailbox
If they opened itBranch on what they did
Follow-upDay 3
Last noteDay 7

LinkedIn sequence

Connection requestWith a short personal note
If they acceptWait for the yes
MessageThe next day
Follow-up3 days later, if no reply

Already connected? Message your LinkedIn connections directly, no request needed.

Replies · 31 this week

Example

Jordan AveryInterested Reply drafted“Yes, Thursday works. Can you send me a time?”
Priya ShahQuestion on LinkedIn“What would this cost for a team of ten?”

Step 6 · Every week

New warm leads, every week.

Pick your ICP and the rivals to watch. FUNEL checks who started following them.

Only new followers
Arrives as a sheet
Pause any time

Weekly watch

ActiveExample

Watching

Northwind Labs Fabrikam Cloud

For your ICP: Sales leaders, B2B SaaS

+42 new people who match, this week

Only people new since the last check, delivered as a sheet

Build your first list today.

500 free credits when you confirm your email. No card needed.

How it compares

Why FUNEL? Find, enrich and reach in one workspace.

Find, enrich and reach in one workspace, with pay-as-you-go credits.

FUNELApollo.ioClay

Contact & email discovery

Company discovery

Built-in email sequences

Built-in automated LinkedIn invites & messages

Paid usage without a monthly subscription

Contact data source

Live fresh pulls + poolB2B databaseExternal providers

Feature	FUNEL	Apollo.io	Clay
Contact & email discovery
Company discovery
Built-in email sequences
Built-in automated LinkedIn invites & messages
Paid usage without a monthly subscription
Contact data source	Live fresh pulls + pool	B2B database	External providers

Built in / available Not built in / unavailable

A scoped campaign cost example

About one-third of the cost

3.25× lower estimated usage cost for this campaign: FUNEL versus Apollo + HeyReach with three LinkedIn senders.

FUNEL

$103.50

Modeled consumption · 23,001 credits at the base rate

Apollo Professional + HeyReach Growth

$336/month

$99 + 3 LinkedIn senders × $79

Campaign scope, purchase cost and sources

1,000 fresh profiles; 500 successful email finds; up to three emails per found contact (1,500 sends, stopping on reply); 1,000 LinkedIn invites over four weeks, using three existing sender accounts on each side.

FUNEL estimate: 1,000 profiles × 5 credits + 500 successful email enrichments × up to 9 credits + 1,500 email sends × 1 credit + 1,000 invites × 12 credits + 1 quote credit = 23,001 credits. Base conversion: $2.25 per 500 credits. Email-find yield is assumed, not measured.

Consumption is different from an upfront purchase. A 35,000-credit pay-as-you-go pack costs $137.20 and leaves 11,999 credits after this scenario. That purchase is 2.45× lower than $336; the 3.25× figure applies to modeled consumption.

Desk research checked October 5, 2026, not a live paid benchmark. Subscription plans can cover multiple campaigns within their allowances. Plan choices, utilization, data coverage and actual sender limits change the comparison. No equal-results claim is made.

Excludes taxes, domains and mailboxes, acquiring sender accounts, optional cloud connections, AI copy/replies, website research, company enrichment and LinkedIn follow-ups. Actual sender limits may extend the run into another billing month.

Sources: Apollo pricing · HeyReach pricing · FUNEL action prices · FUNEL billing catalogue. Apollo Professional’s $99 price was listed in its pricing-page structured data; HeyReach Growth was $79 per sender/month. Verify current prices before buying.

Sources and notes

Reviewed October 5, 2026. FUNEL fresh pulls collect profiles live when the search runs; pool records are stored data. Email availability and feature access vary.

Apollo maintains a database and refreshes records as new signals arrive. Clay combines external providers; cost depends on the providers and workflow you choose.

Sources: Apollo data · Clay · Clay integrations · Apollo sequences · Clay LinkedIn integration

Ticks indicate built-in capabilities. Crosses indicate no built-in capability for that row: Apollo supports manual LinkedIn tasks; Clay connects to tools such as HeyReach for LinkedIn automation. Free tiers are excluded from the paid-usage row. The price example compares a specific campaign, not every plan or provider.

Pricing

Start free. Pay only for what you use.

500 free credits, no card. After that, from $2.25 per 500, or less on a plan.

See plans and estimate a campaign

A contact from the data poolfrom 1 credit
A work email, only when one is found5 credits
An email sent from your mailbox1 credit

FAQ

Questions, answered.

Can’t find what you need? Talk to a human

FUNEL builds verified contact and company records from publicly available information (professional networks, local business directories, and public web data) and merges duplicates into one clean, canonical record. You get the person, the company they work at, and (where available) a verified work email, or whole companies and local businesses. We don't buy lists from data brokers.

Records are re-verified when you export, not just at upload time. Email deliverability is checked against live SMTP signals, phone numbers are confidence-scored, and employer + title fields are refreshed continuously, each with a freshness date so you can see how current a value is.

FUNEL is GDPR-compliant by design and CCPA-aligned. All data is encrypted in transit (TLS) and at rest (AES-256), access is restricted on a least-privilege basis, and we honor right-to-be-forgotten requests promptly. Enterprise plans include SSO, custom data residency, and a signed DPA.

Yes, and no card is needed to sign up. Every new account starts with 500 free credits, which you can spend on whatever you like: real searches, enriching records, sending a campaign. Buy more only when you run out.

Yes. Plans are month-to-month with no contracts. Cancel from your billing dashboard in two clicks and you keep access through the end of your current cycle. Annual plans are pro-rated on cancel.

Apollo offers contact and company data, AI and email sequences. Clay offers table workflows, enrichment and native email sending. ZoomInfo offers B2B intelligence and sales engagement through Engage. FUNEL combines audience selection, a spreadsheet workspace, enrichment and email + LinkedIn outreach, with usage-based pricing. Compare the workflow, data coverage and plan limits that fit your business; capabilities overlap and access varies by product and plan.

Your next customersare already in here.

Find them, learn what matters about them and reach out, all from one place.

500 free credits · No credit card

TLS + AES-256 encryptedGDPR alignedCCPA alignedSigned DPA on request